Keep Well Campaign

Keep Well

The government launched the Keep Well campaign on 29th October 2020, aimed at supporting people and communities to mind their physical and mental health over the coming months.

It is an invitation to individuals, communities, voluntary groups, sporting organisations, those involved in creativity and the arts, local heritage and history, businesses, as well as local and national government to find ways to support everyone to discover new activities and routines that will do us good.

It shows people of all ages how we can mind our own physical and mental health and wellbeing by adding healthy and helpful habits to our daily and weekly routines.  It will provide guidelines, information, and tips on things that will help us keep well through the coming months. Further information is available on

This launch builds on the “In This Together” campaign which happened earlier in 2020. 
The Keep Well campaign is focussed on five main themes:

  • Keeping active:
    Sport Ireland initiatives to support people to stay active throughout the winter. Also sporting organisations and clubs are invited to develop ways to support local communities.
  • Staying connected:
    Working with partner organisations, including An Garda Síochána, NGOs and Volunteer Ireland, there will be a particular emphasis on identifying and supporting those most at risk of isolation.
  • Switching off and being creative:
    Working with partners at national and local level, provide a range of initiatives to support individual and community creativity in the arts, crafting, culture and heritage.
  • Eating well:
    Bord Bia, Safefood and Grow It Yourself (early 2021), helping to forge greater connections between growing food and eating well and develop community networks.
  • Minding your mood:
    Equipping people with information on where to go if they need support including local community helpline, HSE “Minding Your Wellbeing” and Children and Young Peoples’ Services Committees (CYPSC).  Provide enhanced services to children, young people and families.

One of the initiatives under Staying Connected is the Message of Hope, a project delivered in partnership with an Gardaa Siochána and Primary Schools, sending messages to people who are vulnerable or isolated

Message of Hope

  • EU Sturctural Fund
  • European Union